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    B2B Lead Generation

    Mass Tort Intake Outsourcing System (Case Study)

    Industry
    Mass Tort Legal Marketing
    Function
    Mass tort intake & qualification

    Problem

    Mass tort intake outsourcing requires criteria-strict qualification under high lead volume. Loose intake floods law firms with non-qualifying claimants and burns marketing spend.

    Operational Context

    A mass tort marketing firm running multiple active dockets simultaneously. Each docket carried different inclusion and exclusion criteria, and intake staff could not hold all rules consistently.

    System Deployed

    Multi-docket intake floor: 12 intake specialists trained per active tort, 2 QA reviewers, 1 docket-routing supervisor. Scope: inbound intake, criteria screening, document collection, and qualified-claimant handoff to law firm partners.

    Systems & Infrastructure

    Docket-specific intake scripts and decision trees in the CRM, document upload portal per claimant, recorded intake with criteria-based QA scoring, and per-docket conversion dashboards.

    Execution Flow

    1. 1

      Inbound contact routed by docket source.

    2. 2

      Tort-specific eligibility screening using gated decision trees.

    3. 3

      Medical and product-use document collection through a tracked portal.

    4. 4

      Qualified claimant package compiled and delivered to the partner law firm.

    5. 5

      Weekly per-docket reporting on intake volume, qualification rate, and rejections.

    Result

    Partner law firms received only criteria-clean claimants. Internal QA caught misqualification before files were delivered, protecting partnership credibility and downstream marketing spend.

    Who This Applies To

    • Mass tort marketing firms running multiple dockets.
    • Operations with high reject rates from law firm partners.
    • Teams with inconsistent application of inclusion criteria.
    • Companies scaling into new tort campaigns.

    Is this similar to your situation?

    If your operation is facing similar gaps in structure, execution, or consistency, the next step is operational qualification.