B2B Lead Generation
Mass Tort Intake Outsourcing System (Case Study)
- Industry
- Mass Tort Legal Marketing
- Function
- Mass tort intake & qualification
Problem
Mass tort intake outsourcing requires criteria-strict qualification under high lead volume. Loose intake floods law firms with non-qualifying claimants and burns marketing spend.
Operational Context
A mass tort marketing firm running multiple active dockets simultaneously. Each docket carried different inclusion and exclusion criteria, and intake staff could not hold all rules consistently.
System Deployed
Multi-docket intake floor: 12 intake specialists trained per active tort, 2 QA reviewers, 1 docket-routing supervisor. Scope: inbound intake, criteria screening, document collection, and qualified-claimant handoff to law firm partners.
Systems & Infrastructure
Docket-specific intake scripts and decision trees in the CRM, document upload portal per claimant, recorded intake with criteria-based QA scoring, and per-docket conversion dashboards.
Execution Flow
- 1
Inbound contact routed by docket source.
- 2
Tort-specific eligibility screening using gated decision trees.
- 3
Medical and product-use document collection through a tracked portal.
- 4
Qualified claimant package compiled and delivered to the partner law firm.
- 5
Weekly per-docket reporting on intake volume, qualification rate, and rejections.
Result
Partner law firms received only criteria-clean claimants. Internal QA caught misqualification before files were delivered, protecting partnership credibility and downstream marketing spend.
Who This Applies To
- Mass tort marketing firms running multiple dockets.
- Operations with high reject rates from law firm partners.
- Teams with inconsistent application of inclusion criteria.
- Companies scaling into new tort campaigns.
Related operational pages